I’m sure I’m not alone when I say that many of the executives I’ve met just don’t get the whole social media thing.  Their concerns range from fear of the unknown, to discomfort with potential and current customers being a little too candid, to hesitation with creating something whose ROI they can’t measure in the [...]

The CEO of my company once said to me, “A good website is worth ten sales guys.”  The surprising part of this assertion is that our CEO is a die-hard sales guy, and has been for many years, and to him, a great sales team – that is, people on the phone and in meetings [...]

A number of you – okay, many of you, I’m sure – will say, “I know! I know!” upon reading the title of this post, but the following isn’t necessarily for you.  No, it’s actually for the many people who get to this blog by way of Google searches on phrases such as “social networking [...]