I cannot for the life of me remember where I found this, so props to whomever you are!  I thought this would be a lighthearted weekend post for you all to enjoy, hopefully as much as I have. Thoughts of an Average American … as Imagined by a Marketing Executive “I prefer the product with [...]

The inspiration for this piece came from Ian Lurie’s amusing article, 38 Things I Wish I Knew When I Started In Marketing.  He’s a guy with over a decade of experience in marketing; I’m just finishing up my first post-college job.  Clearly, he has some lessons that I have yet to learn, so it’s well [...]

On a recommendation from one of my former coworkers, I read both The End of Marketing as We Know It [buy] and The End of Advertising as We Know It [buy] by the great Sergio Zyman, former Chief Marketing Officer at Coca-Cola and now Chairman and Founder of Zyman Group, a marketing services firm headquartered [...]