The CEO of my company once said to me, “A good website is worth ten sales guys.”  The surprising part of this assertion is that our CEO is a die-hard sales guy, and has been for many years, and to him, a great sales team – that is, people on the phone and in meetings [...]

Perhaps you realized the value in using social media as a marketing tool from my previous post on the subject. Or perhaps you already knew about the benefits of social media but didn’t really know how to proceed from there. In any case, here are some tips to get you building that killer integrated marketing [...]

Inbound links – that is, web sites that link to your site – are key to increasing your search engine position. The best method of building links and rapport is, of course, providing interesting, informative, and useful content to your visitors. Doing this, along with updating regularly with relevant content, is key to building a [...]