Eloqua
Eloqua is a software-as-a-service (SaaS) company that offers products for demand generation and marketing automation. I have three years of experience using Eloqua; originally I used it solely for email campaigns, but fiddling with it on my own and attending some training has allowed me to get creative with the software and better attack an enterprise software company’s online marketing needs.
On top of the basic email campaigns we sent out on a regular basis, I was able to track and nurture all online registrations prior to them reaching the sales team. I developed a program within Eloqua’s Program Builder that fills in details the company otherwise would not have had from a straight web site form, including where the leads came from (search engine, Google AdWords, partner site, etc.) and exactly what they downloaded. After registering, the system automatically sent a number of emails to each registrant over the course of a few months and tracked any subsequent web activity. All of this information was then fed into the Salesforce.com integration program, which sent the leads to the sales team for follow-up.
For more information about this system, please read Marketing Automation with Eloqua.
Salesforce.com
Salesforce.com has swiftly become the world’s most popular CRM SaaS, and, because of this, it seemed only natural that I would sink my teeth into it when first offered the opportunity. Prior to completing the Salesforce.com administrator training at the end of 2007, I ran many reports on lead sources and their associated pipeline opportunities for an enterprise software company. Afterward, I was in charge of the front-end Salesforce.com administration, managing all inbound leads, routing rules, and validation rules. I based much of the weekly marketing dashboard on elaborate reports I created within the system.
