I am a marketing professional with over five years of online marketing, demand generation, and brand management experience with both start-ups and large corporations. My specialties include search engine optimization (SEO), search engine marketing/management (SEM), social media marketing (SMM), banner and pay-per-click (PPC) advertising, public relations (PR), lead nurturing and management, web site design and development, demand generation, trade show and web event coordination, digital and print graphic design, and CRM administration.
Skills
| - Eloqua/Marketo administration | - Event management and organization |
| - Advanced HTML, moderate CSS | - Salesforce.com administration |
| - Project management and organization | - Superb writing and editing skills |
| - Intermediate written/spoken Spanish | - Microsoft Office 2003/2007 |
| - Adobe Acrobat 8 Professional | - Adobe Photoshop CS2/CS3/CS5 |
| - Microsoft Windows 98/XP/Vista | - Adobe Illustrator CS5 |
Employment History
Marketing Communications Manager
Company Confidential (Edison, NJ)
July 2011 – present
Provides creative direction to maintain brand consistency and to enhance external-facing marketing efforts. Supports field marketing managers, alliance teams, and client teams with campaign development, trade show and event logistics, collateral production, and communications. Supported 40+ trade shows, conferences, and client events during the Fall 2011 season.
Manages outbound email communications for North America through Marketo and Salesforce.com. Designs HTML templates, edits copy, and sets up rules to import activity information into the lead/contact areas within Salesforce.com.
Administers the internal North American marketing site and the North America section of the corporate web site, and updates both as necessary with sales and marketing resources. Redesigned internal site to include up-to-date customer testimonial videos, available stock photos, corporate collateral and presentations, and forms for use with event development. Created campus recruiting section of the corporate site to include career brochures, the career fair calendar, and information regarding the interview and hiring process.
Web Marketing Manager
CarryQuote AG (New York, NY)
November 2010 – June 2011
Acts as co-webmaster of the corporate web site by managing search engine optimization (SEO), link building, custom landing pages, and web site content. Increased average weekly web site traffic by 40% in one quarter. Increased average weekly web site form submissions by 200%.
Administers any requirements/configuration within Salesforce.com, including lead sources, custom fields, validation rules, dashboards, applications, and reports. Altered all corporate web site forms to conform with Salesforce.com’s Web-to-Lead rules and feed new leads directly into the system.
Manages company presence on social networking and Web 2.0 sites including Facebook, Twitter, and LinkedIn. Increased Twitter followers by 200% in one quarter. Created custom Facebook fan page using FBML and iFrames.
Oversees corporate Google AdWords activities, including keywords, ads, placement, spend, and landing pages. Increased Google AdWords conversions by 500% in two quarters while maintaining existing levels of spend. Creates custom landing pages for each specific ad in an effort to drive conversions.
Online Marketing Manager
EnterpriseDB Corporation (Metuchen, NJ)
November 2006 – March 2010
Developed and implemented developer-focused integrated marketing campaigns utilizing print advertising, trade shows, webcasts, and online marketing. Saw 300% quarter-after-quarter lead growth, with a continuing upward trend. Increased Google AdWords conversions from 3% to 15% over a one-month period while maintaining existing levels of spending. Developed secondary website as a temporary viral marketing effort that was responsible for 30% of the total number of product downloads.
Managed search engine optimization (SEO) of the company web site, including TITLE and META tags, keywords, link sharing, and web site content. Continuing 5-10% increase in web site traffic each week from preceding weeks.
Owned all activities related to Eloqua administration, including managing email marketing systems, policies, and processes, and creating reports, forms, and programs related to company events, and marketing campaigns. Project manager for Eloqua and Salesforce.com integration. Developed lead scoring program between Eloqua and Salesforce.com, which increases the effectiveness of the inside sales team by qualifying leads prior to initial sales touch. Increased lead-to-opportunity conversions by 30% by implementing a “drip campaign” that nurtures incoming leads and assigns them to salespeople based on web site activity. Administered any requirements/configuration within Salesforce.com, including lead sources, lead fields, validation rules, reports, and routing rules.
Instrumental in the most successful launch in the history of the company (March 2008), which included the rebranding and repositioning of the primary product set and the announcement of the Series C funding, the results of which included: 4x growth in pipeline and 85% share of voice, resulting in 100% growth in sales, 2x increase in web traffic, including 150% growth in web registrations, acknowledgement in publications such as the New York Times, the Wall Street Journal, and CNN Money.
Managed company presence on social networking and Web 2.0 sites including Facebook, Twitter, and LinkedIn. Multiple five-figure deals closed with clients who were referred by the company Twitter account. Twitter followers increased 120% in a three-month period. Championed the creation and design of the company blog in July 2009; traffic to the blog increased 300% month-over-month.
Produced, managed, and acted as speaker for both internal and external company-sponsored webcasts. Wrote and designed HTML invitations and follow-ups, managed registrations, coordinated dress rehearsals with the speakers, recorded and managed the event, and added the webcasts to the company web site. On-demand webcast downloads accounted for 20% of all new leads per week.
Designed new collateral, print ads, and trade show graphics, and writes content as required. Developed new data sheet, case study, and white paper templates to coincide with web site redesign.
Coordinated and implemented marketing communications projects with responsibilities that include event management, advertising (both online and in print), and creating brand awareness. Oversaw vendor relationships with regard to email list rentals, e-newsletter sponsorships, banner advertising, and textual advertising.
Education and Certifications
Marketo Training, Marketo/Bizo, November 2011
Salesforce Administration (EE/UE Editions), Salesforce.com/Bluewolf, March 2008
Hands-On Eloqua 101, Eloqua Corporation, December 2007
Master of Arts (with Honours), International Relations, June 2005
University of St Andrews (St Andrews, Scotland, UK)
Fields of Study: international development, international law, Middle Eastern and European affairs, social anthropology, Spanish, conflict resolution, and political theory.
