When I grow up, I want to be one of two things.  I either want to be CMO for a major multi-national corporation, or I want to be a rock star (though the fact that I am an average guitarist at best is irrelevant). Many have dedicated themselves to the pursuit of the latter.  Most [...]

The inspiration for this piece came from Ian Lurie’s amusing article, 38 Things I Wish I Knew When I Started In Marketing.  He’s a guy with over a decade of experience in marketing; I’m just finishing up my first post-college job.  Clearly, he has some lessons that I have yet to learn, so it’s well [...]

In my previous post, Building the Social Media Marketing Foundation, I emphasized the importance of delivering valuable and useful content to your audience as a means of building a following and, consequently, increasing sales. Chris Brogan, a ten-year veteran of using social media and technology to build digital relationships for businesses, drives home the same [...]