Just weeks after Google unsuccessfully offered six billion dollars to take over Groupon, which offers daily deals in the location of your choosing, the search engine behemoth announced via Mashable that it will be testing its own online coupon service called Google Offers.
Groupon turned down Google’s offer in lieu of building up for a $15 billion IPO. Despite hundreds of value-saving clones that have sprung up since the company’s inception, it has managed to remain at the front of the pack, estimating that it will gross over $500 million this year alone. However, none of these other companies have even a fraction of the reach that Google has. Just look at some of Google’s stats: 200 million Gmail accounts, two billion videos viewed per day on YouTube, four million business listings claimed by business owners, 50 million Place Pages … the list just goes on.
The question here is, will Groupon be able to keep up? Though it has proven its business model to be successful so far, competing head-to-head with the Internet’s Goliath seems rather futile.
Google has released a fact sheet about Google Offers, which gives some interesting insight into the project.
Screenshot courtesy of Social Commerce Today
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