When I grow up, I want to be one of two things.  I either want to be CMO for a major multi-national corporation, or I want to be a rock star (though the fact that I am an average guitarist at best is irrelevant). Many have dedicated themselves to the pursuit of the latter.  Most [...]

A lot of discussion has been going on recently about Best Buy’s and Pepsi’s decisions to try out a new ‘look.’  Whether or not the failing economy has anything to do with it, the fact of the matter is that it seems that both companies are simply missing the point completely. Yes, a logo design [...]

I opened the new issue of Wired today to an article, the title of which caught my attention immediately: Kill Your Blog The author, Paul Boutin, seems to be under the impression that blogs are, well, so 2004.  Now, apparently, “the blogosphere, once a freshwater oasis of folksy self-expression and clever thought, has been flooded [...]