Technorati released its State of the Blogosphere report on Monday in a five-part, five-day series that covers everything from the high-level “who is blogging now?” to the nitty gritty of making a living from a blog. Though only the first three sections have been released thus far, there is ample information and data to analyze, from the demographics of bloggers today to the reasons for blogging in the first place.
133 million blog records have been indexed by Technorati since 2002, of which 1.5 million have had posts in the last seven days. And of these bloggers, the report finds that:
- 70% are college graduates
- 59% have been blogging more than two years
- 40% have an annual household income of $75K or more per year
- 66% are male
- 63% are between the ages of 25 and 44
- 48% are located in North America
Bloggers may also be segmented by category of blogging: personal, professional, or corporate.
I’ve gone through two of the three myself. In 2000, I started a personal blog which eventually carried right on through college and served as my primary means of keeping in contact with my high school friends. This year I started my professional blog – yes, you’re looking at it – after ten years of internet marketing experience, the last two of which have been in a corporate setting. The latter is not much, I agree, but I’m a strong advocate for self-teaching. And I do intend to venture into the corporate blog setting in the near future.
Other interesting subjects within the State of the Blogosphere report are the reasons for blogging and measuring one’s success. A whopping 75% of bloggers consider “personal satisfaction” to be a major measure of success, but 82% consider more than one factor in determining how successful he or she is as a blogger, including, but not limited to:
- the number of comments or posts (58%)
- the number of unique visitors (53%)
- the number of links from other sites (46%)
- Technorati authority or rank (33%)
How do I gauge the success of this blog? Unique visitors is the first thing I check every morning, but that’s more for curiosity’s sake. I analyze the keywords that people have used to get here in order to determine what page on Google I get for those keywords I’m trying to target. I also analyze where the visitors have come from – was it a Google search? Was it from a blog directory like BlogCatalog or MyBlogLog? Was it from an article that linked back to me? The more I have from different sites, the happier I am, and the better sense of accomplishment I have.
The State of the Blogosphere report is a great tool both for those just getting into blogging as well as the hardened veterans, and I do recommend you read the sections that are there now as well as the final parts that will appear later today and tomorrow.