Sergio Zyman Knows His Marketing
On a recommendation from one of my former coworkers, I read both The End of Marketing as We Know It [buy] and The End of Advertising as We Know It [buy] by the great Sergio Zyman, former Chief Marketing Officer at Coca-Cola and now Chairman and Founder of Zyman Group, a marketing services firm headquartered in Atlanta. Both books are fantastic, easy reads, with a number of valuable nuggets about the many changes that are occurring in the marketing and advertising industries. Below is a video in which Zyman discusses the components of a successful marketing campaign, and it’s worth a watch.
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