Transitioning from traditional text-only methods of advertising/teaching to multimedia ones can seem like a daunting prospect, but for marketeers today it is far simpler than it sounds. Webcasts – also referred to as webinars – are just one example of using multimedia as a means of presenting one’s value proposition and targeted messaging to the [...]

Abigail Hamilton, contributing blogger on SEO ShootOut (of which I am also a part), mentioned a survey that is now available from A List Apart, which is looking to capture a view of professionals currently working in a field related to web site building and development. It includes a variety of questions including what you [...]

Curt Monash – leading analyst and author of “The Explosion in DBMS Choice,” my company’s latest sponsored white paper – pointed me to an online discussion he did yesterday over at NetworkWorld in which he gives his take on using social media/networking as a business advantage rather than viewing it, as so many companies do, [...]