My Top 3 Playlists for Workplace Productivity

I work in a standard corporate environment: lots of cubicles and offices, lots of people and, therefore, lots of background noise. I’m sure most of you can relate to that.

That sort of noise—people using speakerphone for conference calls (note to you folks: PLEASE STOP), people having conversations, and the general sounds of people typing, rifling through papers, sneezing, coughing, etc.—can be very distracting. Headphones, therefore, are a godsend.

My productivity, at least, does not increase unless I listen to appropriate tunes that get my juices flowin’.

When Coding…

I am very hands-on when it comes to campaign execution, and write the code for emails/landing pages/microsites daily. For whatever reason, I get the most productive on the coding front when I’m listening to music that reminds me of the Vivanta by Taj – President, where I stayed during my visit to the corporate headquarters in Mumbai last year. The deep voices and subtle beat keeps me from being distracted by any specific lyrics and gets me into that “chilled but focused” mode that is so necessary for focusing on HTML, CSS and JavaScript.

When Developing a Marketing Campaign…

For whatever reason, when I’m putting together all the elements of an upcoming integrated marketing campaign, I need a relatively chilled vibe to get things done. The best music I’ve found for this has been instrumental soundtracks. I pulled together a playlist of my favorites for this purpose, featuring music from The Pacific, Pearl Harbor, Somewhere in Time, Band of Brothers, Apollo 13, The Patriot and others. Judge not the movies/shows themselves; enjoy only the instrumental fabulousness of the music behind them.

When Doing Miscellaneous Tasks…

I’ve always been a huge fan of pre-1980s music, and that’s not limited to standard 50s and 60s pop (though I love that immensely!). Though I love 1940s swing music, jazz tunes from the 1920s and 1930s, and others, this Delta blues playlist has emerged as my favorite for knocking out my non-coding, non-campaign-development tasks, of which there are quite a few. Take a listen and see if your head doesn’t start bobbing to the beat.

What music do you listen to at work for inspiration?

Maximizing The Efficiency Of Your “Virtual” Marketing Team

I’m fortunate to work for a company that (at least in the North America region) is very flexible when it comes to working from home. One-third of our marketing team, in fact, is based outside of the NYC tri-state area, and the rest of us are split between two offices that are in close proximity to each other: one in New York City and one in central New Jersey. As we’re rarely in the same place as a team, remote work is to be expected.

To have a team work remotely and still be successful, there are a few major guidelines that should be followed.

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Emotional Intelligence in the Workplace

Now in the third semester of my MBA program, I’m in the midst of a course on Business Communications. One of the topics we covered last week was less about actual communication, but rather how each of us falls on the scale of emotional intelligence, and how we believe those with whom we work, including those who manage us, fall on the scale as well.

Emotional intelligence (EI or EQ, depending on the source), according to, is the ability to identify, use, understand, and manage emotions in positive ways to relieve stress, communicate effectively, empathize with others, overcome challenges, and defuse conflict. Clearly, this has a huge impact on one’s work environment as a whole.

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Biting My Tongue: 5 Ways to Handle a Rude Co-worker

So, I’m a Gemini.  And I’ve heard that means that I have two personalities, two “faces.”

This is true, of course.  I do have two personae: one for home and one for work. But, then again, I think we all have the same (or should, anyway!).

Having worked in marketing now for a number of years—much as I would like to include them, the two years I spent developing my high school fansites for the LucasArts game Outlaws and Swedish pop group The A*Teens do not fit the “professional” part of this—I have expanded my network by hundreds, if not thousands, of people.  And in those years, I have run into a handful of people who can only be described in one word: disrespectful.

Contine reading