Maximizing The Efficiency Of Your “Virtual” Marketing Team

I’m fortunate to work for a company that (at least in the North America region) is very flexible when it comes to working from home. One-third of our marketing team, in fact, is based outside of the NYC tri-state area, and the rest of us are split between two offices that are in close proximity to each other: one in New York City and one in central New Jersey. As we’re rarely in the same place as a team, remote work is to be expected.

To have a team work remotely and still be successful, there are a few major guidelines that should be followed.

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Emotional Intelligence in the Workplace

Now in the third semester of my MBA program, I’m in the midst of a course on Business Communications. One of the topics we covered last week was less about actual communication, but rather how each of us falls on the scale of emotional intelligence, and how we believe those with whom we work, including those who manage us, fall on the scale as well.

Emotional intelligence (EI or EQ, depending on the source), according to, is the ability to identify, use, understand, and manage emotions in positive ways to relieve stress, communicate effectively, empathize with others, overcome challenges, and defuse conflict. Clearly, this has a huge impact on one’s work environment as a whole.

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Biting My Tongue: 5 Ways to Handle a Rude Co-worker

So, I’m a Gemini.  And I’ve heard that means that I have two personalities, two “faces.”

This is true, of course.  I do have two personae: one for home and one for work. But, then again, I think we all have the same (or should, anyway!).

Having worked in marketing now for a number of years—much as I would like to include them, the two years I spent developing my high school fansites for the LucasArts game Outlaws and Swedish pop group The A*Teens do not fit the “professional” part of this—I have expanded my network by hundreds, if not thousands, of people.  And in those years, I have run into a handful of people who can only be described in one word: disrespectful.

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Job Openings: Are Employers Placing Too Much Emphasis On Requirements?

Currently neck-deep into the hunt for a new job, I’m realizing first and foremost that I was laid off at precisely the wrong time, right at the beginning of the summer. Tuesday after Labor Day, I received no few than seven calls/emails regarding my resume, which leads me to believe that many employers posted job openings and then took vacation. I’m not complaining, because I’m getting a lot of interest as of late. But that’s not the point of this post.

I’ve noticed over the last few weeks that employers are being far more strict about the requirements for these open positions that they list on Monster, HotJobs (which, coincidentally, is now owned by Monster and will be merging with them in the near future), LinkedIn, and elsewhere.

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